Staying at the top －Mao and the art of management
2007年12月21日星期五
2007年11月6日星期二
2007年11月5日星期一
2007年10月23日星期二
2007年8月10日星期五
政治不正确
http://blogs.intel.com/views/2007/07/sprinter_ad.html
Intel’s intent of our ad titled “Multiply Computing Performance and Maximize the Power of Your Employees” was to convey the performance capabilities of our processors through the visual metaphor of a sprinter. We have used the visual of sprinters in the past successfully.
Unfortunately, our execution did not deliver our intended message and in fact proved to be insensitive and insulting. Upon recognizing this, we attempted to pull the ad from all publications but, unfortunately, we failed on one last media placement.
We are sorry and are working hard to make sure this doesn’t happen again.
Nancy Bhagat Vice President, Director of Integrated Marketing
2007年7月25日星期三
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